Lead generation businesses provide the service of building lead databases. Typically, their clients specify their description of an ideal customer by asking to look for a certain company size, with a certain revenue level, from a certain location, and so on.
For quite some time, I’ve been working with such a startup myself, and I noticed how often the databases contain irrelevant contact information or names of long-retired decision-makers from target companies. So I found some hacks that could help any leadgen company distinguish itself from similar startups and ensure better lead quality. In this article, I’ll tell you about two things:
- What common obstacles are shared between most leadgen businesses, and
- What your team can potentially do to make your startup stand out.